Automated search engine optimization (SEO) for the Web page
Addresses / URL- To long address
- URLs with uppercase
- URLs with session parameters
- URLs that a ' &' contain
- URLs, an underscore
- URLs that contain non ASCII characters
- Too many invocation parameters
Malformed HTML structure
- < html >, <head>or <body>is missing
- <title>or < meta > tags are in the wrong place or occur multiple times
- Tags < meta > occur multiple times
Title
- HTML documents without title <title>...</title>
- Double use of the same title within a homepage
- List of all too short or too long titles
Meta description
- Double use of meta descriptions
- Title and description are the same
- HTML pages without meta description (Description)
- HTML documents with not optimal meta description length
Keywords
- Keywords do not occur in the content
- To a few/many keywords
Headings (z.B. <h1>, <h2>, <h3> )
- Pages without headings
- Too many headings
Fame
- Use of frames
- Frame does not contain alternate content
Linking
- Dead ends, pages that contain no other links
- Pages with too many links
- Hard-to-reach pages
- Number of external links
- Canonical links
Indexing
- Links without TITLE
- NoIndex or NoFollow pages
- Locked pages
Pictures
- Images without description (Missing alt tag)
- To large images
- Identical images
Content
- Little payload
- Same content
- Misspelled words (Spell checker)
- Evaluation of the readability of texts
- For large documents
- Not found CSS styles